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The Ultimate Guide to Jewelry Booth Success

All You Need to Know to Set up a Successful Jewelry Booth

I have just finished reading an ebook The Ultimate Guide to Your Profitable Jewelry Booth by Rena Klingenberg, a contributor to my website (Beading For Fun and Profit: Birthday Beading Parties and Designing Teenage Jewelry) and the proprietress of Home Jewelry Business Success Tips.

Quoting from the foreword by Dr. David Weiman, author of "Introduction to Marketing and Selling Jewelry":

We all need a Rena Klingenberg in our lives.

Because we all need someone who – no matter what the problem is – will make us feel less alone because she’s faced the same problem, tell us what she did to solve it, and give us the encouragement and detailed steps we need to handle it ourselves.

In this top-to-bottom guide to selling handmade jewelry, Rena examines every aspect of the complex topic of selling at shows, from advanced preparation to post-show evaluation and everything in between. And she tells you, literally, everything you need to know to do it right. She does that in a straightforward and easy to understand way that will benefit everyone from the complete beginner to the well-experienced jewelry seller.

Jewelry selling at shows, like jewelry making, is part art and part science. But how the art and science combine to result in a winning formula is very difficult to explain clearly.

If it was easy or common sense, every one would do it well.The truth is that selling well at shows takes patience, study, practice and flexibility. And in this handy guide, Rena explains how you can master all of these."

Although this book is devoted to helping the jewelry crafter succeed at shows, Rena’s advice on jewelry pricing alone is worth the cost of the book. She shows how you can create perceived value and actually sell more product by charging more for it.

And she does not neglect reminding you to consider your labor when setting the price.

But you get more: tips on how to tell what makes a good show and how to find them; how to set up a successful jewelry booth and how to display your jewelry; how to blend jewelry of different price ranges to appeal to all groups of potential customers.

She even goes into how to pack your car the night before the show, how to set up your tent and booth, what kinds of clothes to wear, what food and drink to bring and how to avoid shoplifters and other crooks.

This is really a comprehensive step-by-step guide to help ensure you have a successful show. And don’t think if you are not a jewelry maker, this book wouldn’t help you.

I have been selling at shows for years, but I picked up a lot of new and valuable information that I will be applying from now on.

Any crafter interested in making money at craft shows will find a wealth of useful advice to help him or her succeed.

Click here to find out more about this extremely helpful book.

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